Reggie Miller was more of a scorer than a stealer in his NBA days. "This is my third year working with Wendys, and arguably, these set of commercials and working with them have got to be one of my all-time favorites," Miller told FOX Business in a recent interview. Reggie Miller teamed up with Wendy's for a third year. You can connect with Reggie Miller on Twitter, Wikipedia. August 24, 2021. The 30-second spot, which goes live on Monday, February 27, references the square-shaped, never-frozen beef patty in Wendy's hamburgers. They find a way to make it into my bag. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: You have 1 All Access article remaining this month. Reggie Miller returns to promote Wendy's during March Madness. For the third consecutive year, Miller teamed up with Wendys as the fast-food chain is the official breakfast and hamburger of March Madness. Sacrifices must be . This March Madness, fans can receive half off their breakfast orders when they order through the Wendy's App. Actor in Move-In March Madness by Reggie Miller Wendy's Commercial 2021 COACH KS LAST GAME AT DUKE SPAWNED A $20M REAL ESTATE BUBBLE. Check out our FAQ Page. However, there is a loophole. Wendy's TV Spot, 'March Madness: Horse' Featuring Reggie Miller Wendy's advertises its Breakfast sandwiches in a commercial featuring Reggie Miller and Kenny Smith. Wendys Reggie Miller in the box Ad commercial Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. We see Reggie sleeping in a chair outside Wendy's, banging on the windows when he sees an Check out our FAQ Page. In one spot, hes crestfallen when its explained to him that the digital menu screens behind the counter cannot tune in NCAA Tournament games. Quotes displayed in real-time or delayed by at least 15 minutes. If the potatoes are cooked in, Read More Are French Fries Kosher for Passover?Continue, Eggo waffles are a breakfast favorite for many people, but some are concerned about whether or not they contain dairy. Here are your FOX Business Flash top headlines. Subscribe to Ad Age now for the latest industry news and analysis. Check out our FAQ Page. Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller Dont tell anyone, but the slippers are, like, thats probably my No. Rare insight into WNBA revenue and PLL adds Mike Levine to BOD. Once verified, the information you provide will be displayed on our site. This years ads include six commercials featuring Miller, largely more as a supporting character to a starring cast of Wendys employees. 28th March 2021. https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2023/02/27/wendys-reggie-miller-squares-the-beef-campaign.aspx. 2023 Leaders Group. Wendy's rolls out March Madness menu, special app offer and ads Wendy's 'Square's the Beef' campaign tweaks slogan, stars Reggie Miller A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. Breakfast was the hardest-hit daypart of COVID, and not everybody is back to their same old habits yet, Loredo said. They soon discover that Big Mom is also after him, and she has placed a bounty on his head. Digital is also a big focus for us, he said. Wendys revival of the phrase began earlier this week at the Daytona 500, during which Wendys sponsored a car with a Daves Double cheeseburger on the hood and ran a variety of other promotions for its square burgers at the event. with only 15 letters left. Both TV commercials feature a comedic portrayal of NASCAR's "Odd Couple" - Aaron's drivers Mark Martin and Michael Waltrip.The first spots of the campaign launched earlier this year. Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down . Eggo waffles, Read More Do Eggo Waffles Have Dairy?Continue, You can eat fruit on a carnivore diet, but it is not necessary. Wendys Breakfast Baconator - 'March Madness: Cannon' Featuring Reggie He has been acting since the early 1980s and has appeared in over 50 movies and television shows. But what about French fries? Reggie Miller returns. I think Wendys is very similar. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, such as Forty Under 40, Game Changers and others. Reggie Miller TV Commercials We don't make the ads - We measure them Sign up to track 35 nationally aired TV ad campaigns for Reggie Miller. Optimize TV Ad Spend With Q1 2023 Insights. Are you a print subscriber? Tweets. March Madness 2022: Reggie Miller teams up with Wendy's for 3rd year Who is the girl in the new Wendy's commercial? - AdvertisingRow.com This year's ads include "six commercials featuring Miller, largely more as a supporting . Wendy's, the official breakfast and hamburger of March Madness, has called upon NBA legend Reggie Miller to suit up again for a new campaign. Looking to pass the time between customers and March Madness matchups, the Wendy's staff and former NBA All-Star Reggie Miller are getting in a game of horse. Your email address will not be published. Considering this, Who are the actors in the new Aaron's commercial? Basketball Hall of Famer Reggie Miller will be calling NCAA Mens Basketball Tournament games as March Madness begins, and fans will be able to see him during the timeouts as well. Access to easy-to-read digital editions of weekly issues. A couple things I always do take from my Wendys shoots because they have these very cool glide-on slippers that you see in the commercials," he told Fox Business. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. 2023 Leaders Group. This site uses cookies to provide you with a great user experience. 2. Credit: adage.com. : Large One Topping Pizza $10.99' commercial, Cricket Wireless 'Stay With Cricket: Stone P.' commercial, Hyundai Ioniq 6 'Today's Date' commercial, Nuts.com 'Mother's Day: Special Gift' commercial, U.S. Bank the troublesome waiter commercial, U.S. Bank problems with the waiter commercial. Watch the newest commercials on TV from Experian, Progressive, Wendy's Register for a free SBJ account to unlock one extra article per month. The NBA Hall of Famer is once again hitting the commentary booth for the . Reggie Miller TV Commercials - iSpot.tv He can be seen in a recliner chair, playing a game of HORSE with other workers and even donning special Wendys pajamas and slides. Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down a table as Reggie yells in the restaurant behind her. Launching today, Wendys is paying homage to its classic Wheres the Beef? ad where the catchphrase was featured on The Simpsons and SNL. The campaign will air throughout the mens NCAA Tournament online via the March Madness Live app and on TV (CBS, TNT, TBS, Tru). Wendy's - Move In - March Madness (ft. Reggie Miller) - YouTube Wendy's 'Square's the Beef' campaign tweaks famous slogan March Madness spot promotes burgers with Reggie Miller By Jon Springer. Back during last year's NBA bubble and this spring's March Madness bubble, Wendy's created a campaign about Reggie Miller's obsession with Wendy's breakfast. The lamb flap can be cooked in many different ways, and is often used in dishes such as stews or, Aloha peppers are a type of chili pepper that is native to the Hawaiian Islands. Unfortunately for Reggie, Tyler is there to school the NBA legend by brutally rejecting his shot, which draws cheer and support from his fellow co-worker. In the past 30 days, commercials featuring Reggie Miller have had 51,190 airings. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. All rights reserved. The growth has been powered by a big ad push, including a $25 million incremental spend last year and plans for another $16 million this year, when it aims for breakfast to account for 10% of total sales. This year's NCAA-themed push should helpWendys achieve its overarching 2022 brand goals, he said, which include continuing to build its nascent breakfast business and its digital relationships with fans, while emphasizing differentiated items like its revamped french fries and recently introduced Hot Honey sandwiches. A few highlights: Reggie Miller helps hype the . About the March Madness effort he said, "our fans will see the square and taste the difference throughout our month-long activations and lineup of delicious digital deals. Have questions about this ad or our catalog? The advertising agency VMLY&R creates a funny commercial for Wendy's. The Wendy's advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. All rights reserved. While Eggo does use milk in their waffle batter, it is actually non-dairy milk. The lamb flap is a type of meat that comes from the abdominal area of a lamb. As Reggie watches one of the staff psyching herself up to take the shot, he grows impatient and tells her to shoot, causing a quarrel between the two. The commercials were fantastic to work with three straight years. The guy in the Wendy's commercial with Reggie Miller is actor and comedian Rick Moranis. Have questions about this ad or our catalog? In the past 30 days, commercials featuring Reggie Miller have had 62,145 airings. To achieve this goal, the team has a special system just for Miller. Maestas, a member of Sports Business Journals Forty Under 40 class of 2015. In the Wendys commercial with Reggie Miller, 2022, Reggie is seen enjoying a delicious Wendys burger. Who is in the new Wendys ad? Sign up to track 38 nationally aired TV ad campaigns for Reggie Miller. [COPYRIGHT INFORMATION]If You are owner of this material and want me to delete this material contact me at comerzialcopy@protonmail.ch Source:https://www.tvc. 2. Submissions should come only from actors, their parent/legal guardian or casting agency. It will also air in the womens NCAA Tournament on ABC/ESPN and across all networks including March NASCAR races on Fox, NHL games on ABC, and SportsCenter on ESPN. Actor/Writer NY - LA That girl from the Wendy's commercials Katie on Mr. Iglesias on Netflix. The second actor is Tichina Arnold, who plays the mother. Get your ticket for the April 5 Ad Age Next: Retail event at AdAge.com/NextRetail. Reggie Miller Keeps 'Stealing' Wendy's Promotional Apparel To achieve this goal, the team has a special system just for Miller. Last year Miller starred in ads promoting its breakfast offerings. Once verified, the information you provide will be displayed on our site. Submissions should come only from actors, their parent/legal guardian or casting agency. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . Check out our FAQ Page. The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's TV Spot, 'Live-In Guest' Featuring Reggie Miller, Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the delivery method lives up to the title of "fast food." In the commercial, Kevin plays a very enthusiastic customer who cant seem to get enough of Wendys delicious food. . Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Real-Time Video Ad Creative Assessment Reggie Miller has decided to move into a Wendy's in Orlando, and he says he loves it so much, he'll never leave. QSR breakfast has been tired and old since 1972, and what we recognized was that Wendys could come in and give consumers a breakfast theyd be excited to wake up for, he said, presumably referring to the year as that's when McDonald's introduced the Egg McMuffin. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. Wendy's. By Rafael Canton. Wendy's March Madness ads include Reggie Miller, breakfast | Ad Age The new Wendys commercial features four actors: Morgan Smith-Goodwin as Wendy, Jacob Houston as the Hamburglar, Jonathan Morgan Heit as Grimace, and Danny Trejo as the Taco Bell Chihuahua. We have a core differentiation in the food, we know a lot about our consumers and what matters to them, and so when we engage, it comes across as authentic, not a logo slap or engagement in some gaming environment where its like, Why is this brand here at this moment? It makes sense authentically.. The new . Likes. Have questions about this ad or our catalog? The campaign was arranged by agencies VMLY&R, Spark Foundry, The Marketing Arm and Ketchum. Who is the Black Guy in the Wendy'S Commercial? casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if Fruits are a source of carbohydrates and sugar, which can be used for energy by the body. The first actor is Jaleel White, who plays the role of the father. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. Describing his top marketing priorities for the year, Loredo pledged to dig deeper into programs that have already shown promise for Wendysa focus on better food, particularly breakfast; partnerships like the NCAA basketball tournament and college football; and more digital activity, which is a boon for first-party data and can aid operations efficiency. SBJ I Factor presented by Allied Sports features an interview with Navigate founder A.J. 1. 49 print issues delivered to your home or office. Required fields are marked *. Reggie Miller is going to be featured in more Wendy's spots. September 9, 2022. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. Reggie Bush Loves Wendy's Breakfast | Commercial Society The ad spots, along with the promotional deals they . Once verified, the information you provide will be displayed on our site. Buy your ticket for the Ad Age A-List & Creativity Awards Gala at AdAge.com/ACGala. "I always find a way to kind of slip those in my bag. Finally finding his bobblehead, Reggie can't help but bobble his own head as he shakes the head on the figurine of himself while Kathryn emphasizes "it's gonna be a long March.". Hes been an actual champion as well, and the idea of Reggie being more into Wendys than he is into basketball, and moving into our restaurants has been great for us. Aloha peppers are a type of chili, Read More What are Aloha Peppers?Continue, When it comes to Passover, there are a lot of things that you cant have. Wendys, which surpassed Burger King as the nations second-largest burger chain in 2020 (it remains a distant second to McDonalds) wants to keep growing its breakfast business. Kathryn Feeney was born in Manhattan, New York City, New York, USA. One reviewer even went so far as to say that they "legit died at the end." A tragic end, but a necessary one. I did get to keep the pajamas. A Wendy's employee says that when Reggie Millier wants a Baconator -- immediately. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. A Wendy's employee says that when Reggie Millier wants a Baconator -- he needs it immediately. Published on February 24, 2023. Wendy's Debuts New Ad Starring Reggie Bush - adweek.com Why Reggie Bush's Wendy's Commercial Has The Internet Buzzing 4. Basketball HOFer Reggie Miller is partnering with Wendy's for the fourth straight year to star in new creative spots for the "Squares the Beef" campaign. Wendys Breakfast Baconator - 'March Madness: Cannon' Featuring Reggie By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Wendy's. It's Reggie Miller! Hes a big fan of ours, and we of him as well, Loredo said. By Taylor Huang / Aug. 23, 2021 1:26 pm EST. Reggie Miller teamed up with Wendy's for a third year. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. In those cities, fans will have access to special menu items like Cajun-spiced fries and Bananas Froster, a take on the chains popular Frosty shake. The crew becomes embroiled in a conflict with her and her many, Read More What Episode Does Whole Cake Start?Continue, Your email address will not be published. 2023 Leaders Group. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. And being able to have a full month to go all-in with them and the partnerships we have with the NCAA, just really works well for us. They are: Wendy's ad featuring Reggie Bush - DAILY COMMERCIALS Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. Already a subscriber? Jon Springer is a Senior Reporter for Ad Age, covering food and CPG marketing. Additionally, Wendys is offering a $0 delivery fee from March 11-April 4 when ordering through the app or website. Legal Statement. Submissions should come only from actors, their parent/legal guardian or casting agency. Kathryn Feeney (@Kathryn_Feeney) / Twitter Wendy's generated about 8% of its total sales from breakfast by the end of 2021, starting from zero in early 2020. Who's The Basketball Player In The Wendy's March Madness Commercial Each of these actors brings their own unique talents to the commercial and helps to make it a successful one. Price promotions like a $1 breakfast biscuit late last year delivered huge acceleration, Loredo said, only to encounter several severe winter storms and the omicron COVID variant. Media. Wendy's recently launched a short series of commercials featuring Indiana Pacers legend Reggie Miller. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . When asked to share a brand or marketer he personally admires, Loredo mentioned Yeti, which he says has built an authentic outdoor lifestyle brand from a cooler. - advertsiment spot 2022 Other tags: Wendys commercial 2023, cast, girl 2023, actress 2023, song, new, newest Don't forget Visit Official Wendys Social Network Have questions about this ad or our catalog? Loredo said the key for Wendys is a better quality menu than its morning rivals. Jordan Denton plays the role of Wendy, seen throughout the commercial in various settings including behind a counter and driving a car. The commercial shows how much he loves Wendys by including footage of him eating at the restaurant and enjoying their food. Reggie Miller teams up with Wendy's once more on March Madness ad "You should expect to see a very significant investment and a broad storyline about the breakfast we're bringing to the marketplace. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. Optimize TV Ad Spend With Q1 2023 Insights. To achieve this goal, the team has a special system just for Miller. Now with football rapidly approaching, Wendy's has a new breakfast buff named Reggie: Reggie Bush. All rights reserved. Save my name, email, and website in this browser for the next time I comment. Replies. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. Reggie Bush's Wendy's Ads Build on Its Breakfast Momentum - Adweek Hall of Fame NBA player Reggie Miller is moving back into a Wendys restaurant in a series of lighthearted ads again this year. 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Morgan Smith is an actress known for her work on Messiah (2020), Veep (2012), NBC's Coach (1989) . Dont miss the latest news. Published August 25, 2020 Advertiser Wendy's Advertiser Profiles Facebook, Twitter, YouTube Miller is seen in a Wendy's restaurant cheering on . We love to be where our fans are, and clearly, the passion around March Madness and college hoops, for women and men, is super important to our fans. By using iSpot.tv, you accept our. He even goes so far as to say that he would choose Wendys over a trip to Hawaii! Wendys is offering its breakfast menu at half-price through March 31, when customers order via the Wendys app. From now through March 31, fans can also get half off their breakfast when ordering through the app. Launching today, Wendy's is paying homage to its classic "Where's the Beef?" ad where the catchphrase was featured on "The Simpsons" and "SNL." The girl in the new Wendys commercial is actress and model, Paola Antonini. (REUTERS/Dominick Reuter / Reuters Photos), GET FOX BUSINESS ON THE GO BY CLICKING HERE. And this year, deeper integration of digital, social and other third screen assets, new live events capturing the excitement around the selection weekend and the finals, and an easing of COVID pandemic restrictions will make for the liveliest tournament atmosphere in three years, predicted Carl Loredo, Wendy's chief marketing officer. Wendy's breakfast menu commercials feature Pacers legend Reggie Miller He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. Andrea-Frances Taylor is the woman who appears at the beginning of the commercial, sitting at a table with her son. Optimize TV Ad Spend With Q1 2023 Insights. Lastly, Brandon Scott Hughes portrays the male customer who interacts with Jordan Dentons character Wendy throughout the ad spot. Reggie Miller returns for Wendy's March Madness campaign Market data provided byFactset. Sorry, something went wrong with the copy but here is the link for you. Miraculously! She is of Brazilian descent and has appeared in numerous television commercials, music videos, and films. The phrase was repeated in the 1984 Democratic primaries, and on episodes of "The Simpsons" and "Saturday Night Live." (Wendy's), "But another thing I like are the candy-striped pajamas because a lot of people say oh my God did you go to Indiana University? because thats kind of their warmup. You can connect with Reggie Miller on Twitter, Wikipedia. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. Wendy's is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon . DIRECTV NOW TV Spot, 'All the Good Stuff', Wendy's TV Spot, 'Move-In: March Madness' Featuring Reggie Miller, The General TV Spot, 'Uncle Drew: Everything To Prove', Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. 3. The third actor is Tequan Richmond, who plays the son. 1,390 Followers. Its a great way to engage, Loredo said. The Squares the Beef, campaign is meant to remind consumers to look for the square at Wendys for burgers made from fresh, never frozen, beef the brand said. I see where theyre coming with that.
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