With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. Too many breaks in the race for me to keep watching. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. With all the different metrics used to measure a sport these days however, it can be complicated. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. And what both Fox and NBC have done a really good job doing with us is evolving their product and evolving the distribution mix to make it current digital products, streaming in-car cameras on platforms like YouTube or Twitter or Fox having watch parties or alternate broadcasts on their various Fox Sports platforms. Can you elaborate on why NASCAR believes that to be the case? Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. Our share of those TVs that are tuned in is up 18%. statistic alerts) please log in with your personal account. Does it make it more complicated that NASCAR is a sponsor-driven sport where its imperative to get those sponsors in front of people? Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. 3 min read. Your email address will not be published. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. In todays media world they are now just a small part of what is used to measure the popularity of the sport. For us, we are a linear TV property today. Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. The advent of streaming services has further changed how sports are presented to viewers. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. Are you interested in testing our business solutions? It is and it will be a balancing act for us in the industry in 2023 to get that distribution mix right because were not going to have all of our races on broadcast, were not going to have all of our races on over the top platforms, we will be somewhere in between. Is that directly because of television and trying to capture more viewers? Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. Due to varying update cycles, statistics can display more up-to-date To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. Every sport has a very passionate fan base. TV ratings are no longer the end all be all for NASCAR. What time does the NASCAR race start today? TV schedule, channel - MSN When the TV ratings came in, NASCAR looked to have lapped the field. Along with that came an all-important metric: the Nielsen ratings. It's also down from March 2019 numbers. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. NASCAR has been down for the eighth . As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. Motor Speedway. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. Part of it is just because of the changes in the media environment, those network windows are more important. Certainly, theres not a lot of sports properties that are on our scale that can tell that story. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. But part of that record television deal was the fact that there were going to be more races on cable, with FS1 coming in and NBC Sports pushing NBCSN. That race had 1,279,000 viewers with a rating of 0.72. So I think thats probably unlikely. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). We are happy to help. They have their favorites in terms of who they like or who they do not like in the booth. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. June 16, 2022. It has slowly grown, winning the hearts of many and keeping them glued to the screen until the action is done. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. So in a world that is more competitive than ever, where Netflix, Amazon Prime and Disney+ and HBO Max and Peacock are all grabbing more eyeballs and more attention, for us to continue to increase from a share perspective of those eyeballs on linear TV, so thats traditional TV, and then to remain essentially flat in viewership over the course of the last three years, theres not a lot of sports properties that can tell that same story. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show Buzz Daily every week. But experts say the reasons are multitude. Show publisher information NASCARs popularity is down and the ratings reflect it. NASCAR TV Ratings - Jayski's NASCAR Silly Season Site Looking at the change of viewership from a 1 oclock start time to a 3 oclock start, it seems almost silly not to cater to that audience where you have a bigger opportunity for growth. Worrying statistics about first 8 NASCAR race viewership - Sportskeeda Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Be the first one to comment on this story. In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). Sundays NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. This past week, he pitched the idea of a single-elimination tournament, played out within the confines of five Cup Series races on five consecutive weekends. NASCAR coming to terms with new reality - Washington Times Last year's fifth race, which took place in Phoenix six days earlier . There is a lot of tradition in these race lengths. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. I would say its trying to capture more viewers and trying to capture more fans. Your email address will not be published. Surprisingly, NASCAR has also outshined other sports. Where Did All The NASCAR Fans Go? - Forbes HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. You mentioned evolution. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. Date: Sunday, April 30 Time: 1 p.m. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] This is no different with sponsor-centric NASCAR, whose teams, in part, use television air time as a selling point to potential partners whose brand could be seen by millions of viewers. And, obviously, the network window is increasing as well. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . That's the first time in a decade that that has happened, Hebrst said. Flat is better than down, but 2018 was also the year the once-mighty U.S.S. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. It would have been nice to have heard more during the championship race from Earnhardt. * Asterisk indicates race was postponed to Monday. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. I think youll continue to see a premium on those network windows from the team side. Chart. Going against the NFL in the fall can be a tough proposition. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. Then you can access your favorite statistics via the star in the header. What does that present for NASCAR in terms of going out and trying to capture an audience? NASCAR: Why are TV ratings down this year? Vote in our poll, here! So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. That NASCAR was doomed, soon to become nothing more than a memory. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. Nielsen slowly began to develop ways to measure who was watching what, and how. The Sporting News is tracking live updates from Monday's race at Dover. If you are an admin, please authenticate by logging in again. Do your television partners, NBC and Fox, have the same viewpoint in regards to your television ratings? Brilliant. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. After years of decreasing numbers, a boost in viewership is very positive. This year's race at . NASCAR - Statistics & Facts | Statista 2019 NASCAR TV Ratings: Majority of Races Increased TV Viewership Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. We have a really good relationship with both Fox and NBC. Published by Statista Research Department , Dec 8, 2022. (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The season ended with two flat tires. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. I love the sport and breaks my heart to watch it spiral downward .. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) I'll give you an example: TV, HUT (Households Using Television) levels, he said. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. Ill tell you ratings: We would do about 0.9 to a 1.0 to a 1.1 for midweek races (on cable) on a Wednesday, and theres a lot of stress on the industry to do that Sunday-Wednesday-Sunday model. Along with that came an all-important metric: the Nielsen ratings. And those ways that didnt always involve traditional broadcast TV. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. NASCAR will for sure be even better next year. Whats been the reaction from teams as you walk them through this? NASCAR announced recently that start times for next years races, largely across the board, are going to be later. Read more Friday's NASCAR Truck Series race was also broadcast via FS1. (Photo by ISC Images & [+] Archives via Getty Images). NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. It does not include any additional numbers from the networks. And a lot of that will be dictated by the penetration levels that are there at the time of the year. NASCAR ratings on big rise compared to recent years in 2022 NASCAR viewership up at Talladega - Sports Media Watch Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. Please do not hesitate to contact me. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Sports on U.S. TV - Statistics & Facts | Statista Is shortening the schedule back a little bit something to consider? You may opt-out by. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. Prior to 2019 ratings are also across NBC and NBCSN. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). NBC did the best with what it was given, really, but there were few compelling storylines. This is a BETA experience. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. Despite the downward trend in household viewing, Nascar has managed to accumulate over 40 sponsors for 2021 and the series' diversity drive has been positively received, with Latinx musician. 1979-2004 numbers from Sports Business Daily 2.16.2005. 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